In episode 30 of From Leads to Leases, Jerry Vinci gets talking to Margo Falls, founder and CEO of SeniorPark.io, an agetech connectivity platform that’s transforming the way senior placement advisors and senior living teams communicate. This B2B platform aims to connect placement agents and assisted living facilities, allowing them to communicate and streamline their processes.

In Episode 27 of From Leads to Leases, CCR Growth CEO Jerry Vinci gets talking about the latest trends in senior living technology and the importance of strategic IT planning with Steven VanderVelde, the Director of Senior Living Partnerships at Provinet Solutions. Steven highlights the challenges faced by the senior living industry, such as technical debt and disparate tech investment, and emphasizes the need for communities to embrace technology to meet the expectations of new seniors.

In this episode, Caleb Richardson, CEO of Senior Care Academy and Helperly, discusses his innovative approach to senior care and the impact of technology on the industry. He shares his personal experience and the inspiration behind starting both Senior Care Academy and Helperly. The conversation covers topics such as marketing, retention, scalability, addressing senior loneliness, and the challenges facing the senior living industry.

In this conversation, Jerry Vinci interviews Tess Quinn, a registered nurse and senior living advocate, about the importance of empathy, active listening, and thoroughness in providing transparent and unbiased advocacy services for families navigating senior living transitions. Tess shares her insights on the challenges families face and how her personal and professional experiences shape her approach to finding the right community for older adults. They discuss the need for education, debunking myths about senior living, and the importance of early conversations and planning. Tess also highlights the value of her clinical experience in understanding and empathizing with families during the transition process.

In this conversation, Jerry Vinci interviews Jeremy Clerc, CEO of ⁠Assisted⁠, about the positive transformation that innovative referral agencies can bring to the senior living industry. They discuss the challenges faced by both communities and prospective residents, such as the broken traditional referral systems and the gap in occupancy. Jeremy explains how Assisted addresses these pain points by ensuring communities control their own narrative, providing tour-ready leads, and offering a source of truth for senior living. They also highlight the importance of data, transparency, and the human touch in senior living referrals.

In this episode, Jerry Vinci discusses the pitfalls of relying on referral agencies like A Place for Mom and Caring.com in the senior living industry. He sheds light on the unsettling truths and lack of trustworthiness of these services. Vinci emphasizes the importance of developing internal systems for lead generation and growth, rather than relying solely on referrals. He highlights the negative impact of referrals on marketing assets, reputation management, and cost of acquiring new prospects. Vinci also discusses the lack of transparency, accountability, and ethical practices of these referral agencies.

In this episode, Jerry Vinci and Jen Davis discuss understanding search intent and how it is crucial for senior living providers to tailor their advertising campaigns. They highlight the importance of using keywords that indicate a strong intent to find a senior living community, such as ‘find senior living near me’ or ‘move-in special’. They also explore how family dynamics influence the search and decision-making process, as adult children may search differently from seniors and have different preferences. They emphasize the need for aligning ad messaging with website content to create a seamless user experience. Additionally, they discuss effective content strategies for different types of search intent, such as using a cost calculator for cost-based searches and targeting long-tail keywords for more specific and higher quality leads.

In this conversation, Jerry Vinci and Jen Davis discuss the technical aspects of paid search campaigns in the senior living industry. They cover topics such as budget allocation, targeting, lead quality, and measuring ROI. They emphasize the importance of understanding the unique needs and preferences of the senior living audience and tailoring advertising campaigns accordingly. They also highlight the shift in the industry from a health-centric focus to a lifestyle-centric focus, and the need to reposition senior living communities as vibrant and engaging places to live. Overall, the conversation provides valuable insights for senior living marketing and sales professionals. In this conversation, Jen Davis and Jerry Vinci discuss the technical aspects of developing a paid search strategy for senior living communities...