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Senior Living Sales & Marketing Podcast

From Leads to Leases ranks among the Top Podcasts on Apple Podcasts, Spotify & Amazon Music in the Senior Living Sales & Marketing category—a testament to the impact our conversations deliver.

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WELCOME TO FROM LEADS TO LEASES

Navigating the Journey to Success in Senior Living

Unlocking Insights, Empowering Growth in Senior Living

Discover Expert Strategies and Insights for Senior Living Success from the Innovators in Senior Living.

Join our CEO and founder on From Leads to Leases: A CCR Growth Podcast as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.

Whether you’re a seasoned professional or a passionate advocate, we invite you to take the mic and share your expertise with an engaged audience of senior-living professionals, decision-makers, and industry visionaries.

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reinventing-sales-training-with-ai
Episode # 66

Practice Before the Prospect: Reinventing Sales Training with AI and Integrity with John Greaves

July 9, 2025
Special Guest: John Greaves
In this episode of From Leads to Leases, Jerry Vinci talks with John Greaves, Owner of Next Step Sales Management, about how to stop wasting leads on training and start empowering sales teams with purpose-built practice.
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hospice-care-to-support-older-adults
Episode # 64

More Than the End: Changing the Hospice Narrative with Suncrest

June 25, 2025
Special Guest: Brett Schnable & Nicole Peacock
In this episode, Jerry Vinci discusses the often misunderstood topic of hospice care with Brett Schnable and Nicole Peacock from Suncrest Hospice. They explore the common misconceptions surrounding hospice, share their personal journeys into the field, and emphasize the importance of early involvement in hospice services.
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how-to-rank-on-google-and-get-more-community-tours
Episode # 63

How to Dominate Google and Drive More Tours to Your Community

June 18, 2025
In this episode, Jerry Vinci discusses the critical role of Google in the senior living industry, emphasizing the importance of local SEO, Google Business Profiles, and effective Google Ads strategies. He provides actionable insights on how communities can enhance their online visibility, attract more tours, and ultimately drive growth.
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PACE Programs: The Future of Aging in Place with Henriette Kole
Episode # 62

PACE Programs: The Future of Aging in Place with Henriette Kole

June 11, 2025
Special Guest: Henriette Kole
In this conversation, Henriette Kole discusses the significance of PACE (Programs of All-Inclusive Care for the Elderly) programs in addressing the challenges faced by the aging population in the U.S. With the number of individuals over 65 projected to reach 71 million by 2030, the current healthcare system is under strain.
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connection-driven-digital-marketing-for-senior-living
Episode # 61

Humanizing Digital Marketing: Meg Harper’s Blueprint for Building Connection at Scale

June 4, 2025
Special Guest: Meg Harper
In this episode, Jerry Vinci speaks with Meg Harper, a marketing director for Jaybird Senior Living, who shares her journey from culinary services to leading marketing for nearly 40 communities. They discuss the importance of humanizing digital marketing, the need for collaboration between sales and marketing teams, and how to create genuine connections with prospects.
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how-to-navigate-senior-care-decisions
Episode # 58

The Right Senior Care Connections: Guiding Families Through Placement and Dementia Care with Jamie Slone

May 14, 2025
Special Guest: Jamie Slone
In this episode, Jerry Vinci speaks with Jamie Slone, a certified caregiver and founder of The Right Senior Care Connections. They discuss the complexities of senior care decisions, the importance of working with a local placement expert, common mistakes families make when choosing senior living communities, and the early signs of dementia.
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bringing-tech-to-senior-living-with-savannah-andriacco
Episode # 57

Bringing Tech to Senior Living: How Onscreen is Revolutionizing Engagement with Savannah Andriacco

May 7, 2025
Special Guest: Savannah Andriacco
In this episode, Jerry Vinci and Savannah Andriacco discuss the innovative technology being introduced in senior living communities to enhance engagement, communication, and wellness tracking. They explore the challenges seniors face with traditional tech, the benefits of using a TV-based communication hub, and how AI can improve care and family connections.
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CCR Growth has built a team of senior living experts who have a deep understanding of digital marketing in the industry. Their expertise goes far beyond short-term trends and instead targets building a long-term strategy for brand consistency, visibility, and connection with prospects and their families in meaningful ways. Such a pleasure to work with!
M. Lorenzi
Sales & Marketing Manager
We have worked with CCR Growth for 8+ years for almost all of our online needs. Besides the increased growth, perhaps the most beneficial is that their team of senior living specialists always provides next-step recommendations and strategic suggestions I depend on to help us stay competitive. CCR Growth always helps match our needs to the best methods to increase our lead gen and ROI.
D. Matthews
Director of Marketing
We appreciate the detailed strategy CCRG developed for us, and their willingness to accommodate the goals and vision we value. The CCR Growth team is very experienced and hardworking, and it’s a great feeling to know we’re in the hands of capable senior living professionals who truly care about our company and our success. We’re very happy with the progress we have made and are excited to see how their work will continue to improve our digital outreach to prospects and industry partners.
P. Nicely
Director of Operations
A pleasure to work with the whole CCR Growth team. Over the last five years they’ve consistently maintained a hands-on, structured way of handling our marketing, communication and sales that gives me peace of mind to know they have a plan, have communicated the goals of the plan, and are actively working to achieve those milestones right along side us. They continue to be super flexible (even as they’ve grown as an agency) and work as an invaluable extension to our community teams.
L. Bagley
Chief Operating Officer

About the From Leads to Leases Podcast

Join CCR Growth CEO Jerry Vinci as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.Our episodes are easily digestible yet jam-packed with knowledge and insights you can use in your own business. While our primary focus is the senior living industry, the lessons and strategies discussed are universally applicable across business sectors.Tune in as Jerry engages with industry experts in Marketing, Sales, Operations and Strategy, offering thought-provoking conversations and actionable advice. These innovative concepts will challenge conventional thinking and inspire you to make positive changes in your business to transform leads to leases.

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Hello & Welcome!
We're
Redefining Senior Living Marketing, Sales, and Operations
Delivering a customized approach generating $1.5M and up in additional revenue for every community

CONTACT ADDRESS
8710 Carmel Valley Road, Carmel, CA 93923

GENERAL INQUIRIES
info@ccrgrowth.com
(831) 273-3628

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